Bốn chiến lược tổng quát mà các doanh nghiệp kinh doanh dịch vụ có thể lựa chọn là:
A. Overall – Differentiation, Focusing – Differentiation, Operational Excellence, Technology Innovation
B. Overall – Cost leadership, Overall – Differentiation, Customer Intimacy, Operational Excellence
C. Overall – Cost leadership, Focusing – Cost leadership, Overall – Differentiation, Focusing – Differentiation
D. Leader, Challenger, Follower, Nicher
Hướng dẫn
Chọn C là đáp án đúng